Another Tales
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Scrippo

The design went for a contemporary and clean look, integrating playful parts to form a very strong, self-confident yet elegant image. The brand mark is set by the new brand name - Scrippo, which is complemented by the elegance cursive stroke. The design proposal aims to not only elevate the brand's values (elegance, exclusivity, purity and tradition) but to stand out in a medium where its competitors' identities either border on boring antiquity or icy cold minimalism. The idea was to design a brand that was both simple and traditional without falling into either extreme.

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